louis vuitton lawsuit
After Antonio Brown launched his luxury men’s footwear brand LVL XIII, his gamble on entrepreneurship paid off in a way that other fashion entrepreneurs only dream about. Fueled by social media and a red hot debut party hosted by model Tyson Beckford, a slew of celebrities from rappers Nas and Jim Jones to actors like Nick Cannon, Tracey Morgan replica louis vuitton handbags and Jason Sudeikis replica louis vuitton bags from china were wearing his shoes. Fashion bloggers were enraptured, and editors from Details and Ebony came calling.
Brown was still enjoying his success earlier this year, with plans to expand the brand into apparel and women’s sizes. But in June, everything came to a halt. That’s when the Atlanta based startup whose name is pronounced Level 13 filed a trademark infringement lawsuit against another firm that it claims copied its distinctive trademark. But not just any alleged copycat. The defendant in the suit is the most valuable luxury brand in the world: Louis Vuitton, worth $28.4 billion, and its similarly Paris based parent companyLVMH Moet Hennessy Louis Vuitton, the biggest luxury conglomerate in the world.
“I took everything I had financially to build this brand, and there were days that I didn’t eat, couldn’t pay my rent,” Brown told me in an interview. “I had to build the brand and I high quality replica handbags china did. For someone like Louis Vuitton to come along and do this, it’s not right.”
Brown, a former accountant, decided after he was laid off from luxury doll maker Alexander Doll Co. to use the opportunity to start his own company, and he came up with some very audacious designs for high top sneakers. Patent and Trademark Office. When singer dancer Jason Derulo wore 1:1 replica handbags a pair on Morning America in June 2013, the telltale metal plates glinted in the spotlight as he did acrobatics on the stage. The patent was approved in August 2013, and after the brand launched in stores in November 2013, it sold $500,000 worth of shoes within two months.
In March 2014, Louis Vuitton released the “On the Road” sneaker that the lawsuit claims infringes upon the brand’s trademark. It features metal toe plates attached to the front sole of the shoe, as well replica louis vuitton bags as the back. It doesn’t have the screws, and obviously, it doesn’t have LVL XIII engraved on it either, but LVL XIII had sought and was granted a trademark for that signature metal plate on the front of the shoe feature, Brown says, and the suit argues that the Louis Vuitton shoe’s plates are “confusingly similar to the LVL XIII Toe Plate” and “impinges” on the goodwill associated with the brand. District Court for the Southern District of New York in Manhattan, where LVL XIII has its showroom and where Louis Vuitton has its North America office (it and its parent company LVMH are headquartered in Paris). It accused Louis Vuitton of trademark infringement and unfair competition, claiming the company acted in a “deliberate attempt to divert sales away cheap louis vuitton bags from china uk from LVL XIII” and “benefiting unlawfully from the goodwill LVL XIII has built in the toe plate trademark nationally.
It seeks an injunction to keep Louis Vuitton from producing and selling any shoes that use the toe plate, and seeks damages and profits from the shoes that Louis Vuitton has already sold with its toe plate. Brown says that he and his New York based patent attorney, Ronald Coleman of Goetz Fitzpatrick, had approached Louis Vuitton to resolve the issue outside Perfect Quality Louis Vuitton Replica of court, but the brand refused.
“I’ve always been the type of person to give the benefit of the doubt, and considering they’re a company that is built on integrity and that they’ve been around for decades, I had hopes that it was done by mistake aaa replica designer handbags ,” Brown said.
After I contacted officials with Louis Vuitton North America, they sent this statement: lawsuit is entirely without merit, and the company will vigorously defend itself.”
Brown, who said he has always greatly admired the Louis Vuitton brand, found out about the sneakers while he was at a shoe factory in Brazil.
“Honestly, I was shocked, I needed to see it for myself,” Brown said. “Out of all the brands, the largest luxury conglomerate in the world. I would have thought that they wouldn’t have made that mistake, would have done their research.”
Since the release of the Louis Vuitton shoes, customers have accused his brand of being the copycats on social media. “They’d ask ‘are you collaborating with Louis Vuitton’ on my social media pages,” Brown says.
In the fashion industry, such high quality designer replica handbags wholesale cases involving shoes that consider a particular design feature their trademark have gone to Designer Louis Vuitton Replica Handbags court before, and they can be tricky. In 2011, Christian Louboutin https://www.dolabuy.su/ , which holds a trademark for the red soles of Designer Louis Vuitton Replica Handbags its shoes, sued Yves St. Laurent could still sell red shoes with red soles.
Brown, who says the issue is delaying his production, is eager to get his own case resolved sooner rather than later.
“It’s major because it involved every trademark we have established with the brand,” he says. As the company shifts beyond sneakers into aaa replica designer handbags oxfords, loafers, and sandals in men’s size 4 to 15 (to fit women too), he is worried about how to brand cheap louis vuitton bags from china , and whether his trademark rights will be upheld.
While Brown acknowledges that it’s a David vs. Goliath kind of court case, he says that he remains confident in the assertions, and his lawyer specializes in such cases and believes that LVL XIII’s case is a strong one. He also wants to show other growing entrepreneurs that they should not be afraid to stand up for their brands, even if it means battling a big company.